Through the Destination Partnership, we work to promote environmentally positive tourism in the Shropshire Hills. We’re one of a small number of AONBs in England and Wales to hold the European Charter for Sustainable Tourism in Protected Areas.
The Charter's important principles include:
- Protecting our natural and cultural heritage
- Making sure that all tourism stakeholders are involved
- Working together as partners
- Helping to plan and deliver the sustainable tourism strategy
- Recognising the environmental, social and economic value of everyone working more sustainably
There is a network of Charter members in many countries across Europe. We share best practice and learn from each other’s activities. Taking part helps us plan and agree our most important actions and make sure we are working effectively.
We have been assessed under the following criteria in order to attain Charter status:
- Protecting our landscape, biodiversity and cultural heritage
- Supporting conservation through tourism
- Working to reduce the area’s carbon footprint, pollution and waste
- Providing safe access, quality facilities and special experiences for all visitors to the AONB
- Telling people about the area’s special qualities
- Supporting people’s sense of community and ownership
- Strengthening prosperity in the local community
- Providing training and capacity building
- Monitoring tourism performance and the impact of tourism
- Taking an active role and sharing knowledge with other Charter members
The Charter endorses the AONB Partnership and tourism industry working together for greener tourism.