Farmer Engagement in the Shropshire Hills
Upland livestock farming is central to retaining the character and quality of the Shropshire Hills landscape. Recent interview work to understand farmers needs showed that the relatively small family farms in the area suffer from lack of time, money and labour. The average age of farmers is high and preoccupied with day-to-day work and anxieties such as animal diseases, many have very limited capacity for considering environmental schemes or new business approaches.
In 2008-9 with funding from Natural England and Business Link, the AONB Partnership ran a pilot project with 35 one-to-one visits with upland farmers. A local consultant with a strong farming background undertook the visits, which were arranged through publicity and telephone cold calling. A key principle on the visits was to let the farmer lead the discussion. Understanding of their current situation and concerns led on to future plans and what help might be required. The pilot project showed that conservation and business advice schemes are not always reaching those who need them most, and highlighted the need for independent, practical and local advice. An outreach approach to establish contact and dialogue and signpost to other sources of help, works well and is cost-effective.
A further phase of the project is underway in early 2010, focusing on the Clee Hills area.
Farmer Engagement Stage 2 Report
Farmer Engagement Pilot Project Report
For further information please contact Cath Landles on 01588 674084.