Sustainable Tourism Charter
‘Working to promote environmentally positive tourism in the Shropshire Hills’
The Shropshire Hills AONB is one of a small number of AONBs in England and Wales to hold international accreditation for sustainable tourism. We have gained this through the European Charter for Sustainable Tourism in Protected Areas.
Protecting our natural and cultural heritage
Making sure that all tourism stakeholders are involved
Working together as partners
Helping to plan and deliver the sustainable tourism strategy
Recognising the environmental, social and economic value of everyone working more sustainably
There is a network of Charter members in many countries across Europe. We share best practice and learn from each other’s activities.
Taking part helps us plan and agree our most important actions and make sure we are working effectively.
We have been assessed under the following criteria in order to attain Charter status:
Protecting our landscape, biodiversity and cultural heritage
Supporting conservation through tourism
Working to reduce the area’s carbon footprint, pollution and waste
Providing safe access, quality facilities and special experiences for all visitors to the AONB
Telling people about the area’s special qualities
Supporting people’s sense of community and ownership
Strengthening prosperity in the local community
Providing training and capacity building
Monitoring tourism performance and the impact of tourism
Taking an active role and sharing knowledge with other Charter members
The Shropshire Hills Destination Partnership has approved a new Sustainable Tourism Strategy for the Shropshire Hills. This replaces the earlier Strategy written in 2011. It is guided by the ethics of green tourism and builds on the work of the last five years. It will guide the work of the Shropshire Hills Destination Partnership for the next five years.
In addition it forms the basis for our renewal of the European Charter for Sustainable Tourism in Protected Areas. The Charter endorses the AONB Partnership and tourism industry working together for greener tourism.
For further information contact Nigel McDonald, Sustainable Tourism Officer