Sustainable Tourism Charter

A New Tourism Strategy for the Shropshire HillsEuroparc Federation Sustainable Tourism Charter logo

The Shropshire Hills Destination Partnership is writing a new strategy for the Shropshire Hills. This will replace the existing strategy written in 2011. It is guided by the ethics of green tourism and builds on the work of the last five years.
When published the strategy will guide the work of the Shropshire Hills Destination Partnership for the next five years.
It is also important to renewing our European Charter for Sustainable Tourism in Protected Areas. This endorses the AONB Partnership and tourism industry

working together for greener tourism.



Strategy draft objectives
• To promote the Shropshire Hills as a sustainablymanaged destination, highlighting and safeguarding the area’s outstanding qualities, capacity for enjoyment, health and wellbeing

• To increase enjoyment and understanding of our outstanding landscape’s nature and heritage, promoting greener ways to manage them

• To orientate visitors and promote exploration, spreading visitor use across the area and throughout the year to share economic benefits and reduce environmental impacts

• To support the visitor economy through promoting sustainable businesses, produce, and activities

The draft is currently out for consultation. The finished plan will be published early in the New Year. If you’d like to comment, please download a copy and get in touch. The closing date for comments in 31 November 2017.


Download a copy
• Click here for a copy of the draft strategy
• Click here for a 7-page summary of the last strategy
• Click here for a full copy of the last strategy and action plan


For further information contact Nigel McDonald, Sustainable Tourism Officer