Destination Partnership

The Shropshire Hills and Ludlow Destination Partnership brings together tourism businesses, public bodies and community representatives. This forum supports sustainable development in tourism and a higher quality experience for visitors.

Shropshire Hills Tourism logoAfter widespread local consultation, the Partnership adopted a Sustainable Tourism Strategy and Action Plan for the area in 2012, also formally endorsed by Shropshire Council.

The Partnership’s vision comes from this Strategy:

  • ‘The Shropshire Hills and Ludlow area will become established as a sought after rural destination, based on its special combination of outstanding landscapes and historic market towns.’

The Destination Partnership meets three or four times a year (see below for papers from meetings). The Partnership also acts as the forum for the area’s participation in the European Charter for Sustainable Tourism in Protected Areas. Following reduction in resources to support tourism from Shropshire Council, the Destination Partnership from 2016 comes under Shropshire Hills Tourism, with support from the Shropshire Hills AONB Partnership.

The Destination Partnership’s roles include:

  • • coordinating visitor information;
  • • influencing external marketing;
  • • coordination of services and facilities;
  • • sharing best practice;
  • • supporting visitor information centres;
  • • developing the area’s sense of place and identity;
  • • researching and gathering information;
  • • maintaining links to other Destination Management Organisations and tourism partners within the county and beyond.

Downloads (PDF)

Meeting Minutes (PDF)

Relevant Links

For further information please contact Phil Holden, Shropshire Hills AONB Partnership Manager on 01743 254741 or email